:root{--paper:#f7f7f4;--ink:#191a17;--muted:#686a63;--lime:#cedf2b;--line:#dedfd6}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:18px;line-height:1.5}a{color:inherit;text-decoration:none}button,summary,a{-webkit-tap-highlight-color:transparent}button{font:inherit;cursor:pointer}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid #7a8500;outline-offset:5px}.skip{position:fixed;left:20px;top:-100px;background:var(--lime);padding:15px;z-index:100}.skip:focus{top:12px}#progress{height:3px;background:var(--lime);width:0;position:fixed;top:0;left:0;z-index:30}header{display:flex;align-items:center;gap:35px;padding:23px 5%;border-bottom:1px solid var(--line);background:var(--paper)}header img,footer img{object-fit:contain;display:block}.edition{font-size:13px;letter-spacing:.11em;color:var(--muted)}.edition b{color:var(--ink)}.header-link{margin-left:auto;font-size:14px}.header-link span{font-size:22px;margin-left:16px}.grid{background-image:linear-gradient(#dedfd644 1px,transparent 1px),linear-gradient(90deg,#dedfd644 1px,transparent 1px);background-size:110px 110px}.hero{padding:80px 7% 0}.eyebrow{font-size:13px;letter-spacing:.15em;font-weight:700;margin-bottom:40px}h1,h2,h3,p{margin:0}h1{font-size:clamp(3.6rem,7.6vw,8rem);line-height:1.01;letter-spacing:-.062em;font-weight:750}em{font-style:normal;background:var(--lime);padding:0 .09em}h1 em{display:inline-block;margin-top:10px}h2{font-size:clamp(2.5rem,4.1vw,4.7rem);line-height:1.07;letter-spacing:-.045em}h3{font-size:32px;line-height:1.16;letter-spacing:-.035em}.hero-bottom{display:flex;justify-content:space-between;align-items:center;gap:60px;margin:48px 0 58px}.hero-bottom p{max-width:540px;color:var(--muted);font-size:21px}.round-link{display:flex;align-items:center;gap:26px;white-space:nowrap;font-size:16px}.circle{display:grid;place-items:center;border:1px solid var(--ink);border-radius:50%;width:66px;height:66px;font-size:28px;transition:.25s}.round-link:hover .circle{background:var(--lime);transform:translateY(4px)}.hero-meta{display:flex;justify-content:space-between;border-top:1px solid var(--line);padding:20px 0;font-size:14px;color:var(--muted);gap:20px}.chapters{position:sticky;top:0;z-index:10;display:flex;background:var(--ink);color:#d7d8ce;padding:0 7%;justify-content:space-between}.chapters a{padding:20px 12px;font-size:14px;white-space:nowrap;border-bottom:3px solid transparent;transition:.2s}.chapters a.active{color:var(--lime);border-color:var(--lime)}.chapters a span{margin-left:8px}.section{padding:100px 7%;scroll-margin-top:0}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:60px;margin-bottom:60px}.section-heading>p{max-width:420px;color:var(--muted)}.audience{display:grid;grid-template-columns:1fr 1.4fr;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}.selector{display:flex;flex-direction:column;border-right:1px solid var(--ink)}.selector button{background:none;text-align:left;border:0;padding:30px;display:grid;grid-template-columns:1fr auto;align-items:center}.selector button+button{border-top:1px solid var(--line)}.selector button span{grid-column:1 / 3;font-size:45px;letter-spacing:-.04em;font-weight:bold;line-height:1.2;margin-bottom:10px}.selector button b{font-weight:normal}.selector button.selected{background:var(--lime)}#audience-panel{padding:38px 45px}#audience-panel small,.format-story small{letter-spacing:.1em;font-size:13px;display:block;margin-bottom:20px}#audience-panel p{color:var(--muted);margin-top:20px}.example{border-left:3px solid var(--lime);padding-left:18px;margin-top:26px;font-size:21px;font-weight:700}.dark{background:var(--ink);color:var(--paper)}.dark .eyebrow{color:var(--lime)}.content-intro{display:grid;grid-template-columns:1.5fr 1fr;gap:80px;align-items:end}.big-number{font-size:160px;line-height:.9;letter-spacing:-.07em;color:var(--lime);display:flex;align-items:center;margin-bottom:34px}.big-number span{font-size:16px;letter-spacing:0;line-height:1.4;margin-left:30px;color:var(--paper)}.content-intro h2{font-size:38px}.content-intro>p{color:#bfc1b7}.format-control{display:flex;border-bottom:1px solid #505248;margin-top:60px}.format-control button{background:none;color:#bfc1b7;border:0;border-bottom:3px solid transparent;padding:16px 32px;font-size:20px}.format-control button.selected{border-color:var(--lime);color:var(--lime)}.format-story{padding:38px 0;display:grid;grid-template-columns:1fr 1fr;gap:60px;min-height:245px}.format-story p{color:#bfc1b7}.format-story h3{font-size:33px}.format-story .format-examples{display:flex;flex-direction:column;gap:12px}.format-examples span{border-bottom:1px solid #44463d;padding-bottom:12px;font-size:19px}.scope-note{display:grid;grid-template-columns:180px 1fr;gap:30px;border-top:1px solid #505248;padding-top:25px;color:#bfc1b7;font-size:15px}.scope-note>span{font-size:12px;color:var(--lime);letter-spacing:.1em}.video-editorial{display:grid;grid-template-columns:1fr 1.6fr;gap:75px}.video-head{background:var(--lime);padding:36px}.video-head>span{font-size:12px;letter-spacing:.1em}.video-head h3{font-size:42px;margin:30px 0}.video-head p{font-size:17px}.video-head a{display:inline-block;font-size:13px;margin-top:35px;text-decoration:underline}details{border-top:1px solid var(--ink)}details:last-child{border-bottom:1px solid var(--ink)}summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:22px;font-size:23px;font-weight:700;letter-spacing:-.02em;padding:25px 0}summary::-webkit-details-marker{display:none}summary>span{font-size:14px;font-weight:normal;letter-spacing:0;color:var(--muted)}summary i{font-style:normal;font-weight:normal;margin-left:auto;font-size:28px;transition:transform .2s}details[open] summary i{transform:rotate(45deg)}details>div{padding:0 30px 30px 40px;color:var(--muted);animation:appear .3s ease}details p+p{margin-top:18px}.video-list small{font-size:12px;letter-spacing:.07em;display:block;margin-top:24px;color:var(--ink)}.fine{font-size:14px;color:var(--muted);margin-top:30px;max-width:850px}.scope-section{background:#edeee7}.scope-items{margin-top:20px}.scope-items summary{font-size:clamp(1.2rem,2.3vw,2rem);padding:25px 0}.scope-items details>div{max-width:900px}.deliver{color:var(--ink);font-size:16px}.cycle{display:grid;grid-template-columns:repeat(4,1fr);margin-top:30px}.cycle button{text-align:left;border:1px solid var(--line);border-right:0;background:none;padding:25px;font-weight:bold;font-size:25px}.cycle button:last-child{border-right:1px solid var(--line)}.cycle button small{display:block;font-weight:normal;font-size:14px;margin-bottom:25px}.cycle button.selected{background:var(--lime);border-color:var(--lime)}.cycle-detail{padding:32px 0;max-width:750px;min-height:150px}.cycle-detail p{color:var(--muted);margin-top:12px}.six-months{display:flex;gap:40px;border-top:1px solid var(--line);padding-top:30px;align-items:center}.six-months strong{white-space:nowrap;font-size:35px;letter-spacing:-.04em}.six-months p{max-width:590px;font-size:17px;color:var(--muted)}.investment{background:var(--lime)}.investment h2{font-size:clamp(3rem,6vw,6rem)}.investment h2 em{background:var(--ink);color:var(--lime)}.price-row{display:flex;justify-content:space-between;align-items:center;gap:40px;border-top:1px solid #919d25;margin-top:65px;padding:40px 0}.price-label{font-size:13px;letter-spacing:.12em}.price{font-size:clamp(3.2rem,6.2vw,6rem);font-weight:bold;letter-spacing:-.06em;line-height:1.4;white-space:nowrap}.price span{font-size:24px;font-weight:normal;letter-spacing:-.02em;margin-left:15px}.price-row>p{font-size:17px;line-height:1.8}.payment{display:grid;grid-template-columns:260px 1fr;gap:35px;background:var(--ink);color:var(--paper);padding:30px}.payment span{font-size:12px;color:var(--lime);letter-spacing:.12em}.payment p{font-size:22px;line-height:1.4}.conditions{margin-top:32px}.conditions summary{font-size:18px}.conditions>div{color:#303518;padding-left:0;font-size:16px}.back-link{display:inline-block;border-bottom:1px solid;margin-top:30px;font-size:16px}footer{display:flex;align-items:center;padding:35px 7%;gap:35px;font-size:14px}footer p{color:var(--muted)}footer a{margin-left:auto;white-space:nowrap}@keyframes appear{from{opacity:.5;transform:translateY(6px)}to{opacity:1;transform:translateY(0)}}@media(min-width:1600px){.section,.hero{padding-left:max(7%,calc((100vw - 1400px)/2));padding-right:max(7%,calc((100vw - 1400px)/2))}}@media(max-width:800px){header{padding:18px 6%;gap:15px}.edition{font-size:11px}.header-link{font-size:12px}.header-link span{margin-left:3px}.hero{padding:55px 6% 0}h1{font-size:clamp(3rem,10.6vw,5rem)}.eyebrow{font-size:11px;margin-bottom:28px;letter-spacing:.1em}.hero-bottom{display:block;margin:30px 0}.hero-bottom p{font-size:18px}.round-link{justify-content:space-between;margin-top:28px}.circle{width:50px;height:50px}.hero-meta{flex-wrap:wrap;gap:8px 24px;font-size:12px}.chapters{overflow-x:auto;justify-content:flex-start;padding:0 4%;scrollbar-width:none}.chapters a{font-size:12px;padding:17px 10px}.chapters a span{margin-left:3px}.section{padding:65px 6%}.section-heading{display:block;margin-bottom:35px}.section-heading>p{margin-top:25px;font-size:17px}.audience{grid-template-columns:1fr}.selector{flex-direction:row;border-right:0;border-bottom:1px solid}.selector button{width:50%;padding:22px 15px;font-size:14px}.selector button span{font-size:32px}.selector button+button{border-top:0;border-left:1px solid}.selector button b{display:none}#audience-panel{padding:28px 20px}h3{font-size:28px}.content-intro{display:block}.big-number{font-size:130px}.content-intro h2{font-size:30px}.content-intro>p{margin-top:25px}.format-control{margin-top:30px}.format-control button{font-size:17px;padding:15px 20px}.format-story{grid-template-columns:1fr;gap:25px}.scope-note{grid-template-columns:1fr;gap:12px}.video-editorial{grid-template-columns:1fr;gap:30px}.video-head h3{font-size:38px}.video-head{padding:28px}.video-head a{margin-top:22px}summary{font-size:19px;gap:15px}details>div{padding:0 0 25px 28px;font-size:17px}.cycle{grid-template-columns:repeat(2,1fr)}.cycle button{font-size:21px;padding:20px;border:1px solid var(--line)}.cycle button small{margin-bottom:12px}.cycle-detail{min-height:190px}.six-months{display:block}.six-months p{margin-top:15px}.price-row{display:block;margin-top:40px;padding:25px 0}.price-row>p{margin-top:20px}.price span{font-size:21px}.payment{grid-template-columns:1fr;gap:15px;padding:25px}.payment p{font-size:20px}footer{flex-wrap:wrap;padding:30px 6%;gap:20px}footer p{max-width:220px}footer a{margin-left:0}.conditions summary{font-size:16px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}

.website-demo{margin-top:28px;padding:28px;background:var(--lime);color:var(--ink);border-left:5px solid var(--ink)}.demo-warning{display:block;font-size:13px;line-height:1.5;letter-spacing:.06em;margin-bottom:22px}.website-demo h3{font-size:30px;margin-bottom:16px}.website-demo p{font-size:17px}.website-demo a{display:inline-block;background:var(--ink);color:var(--paper);padding:17px 22px;margin-top:24px;font-size:17px;font-weight:700;transition:transform .2s}.website-demo a:hover{transform:translateY(-2px)}.website-demo a span{margin-left:18px}.website-demo a small{display:block;font-size:12px;font-weight:400;color:#d3d6c5;margin-top:6px;overflow-wrap:anywhere}@media(max-width:600px){.website-demo{padding:22px 18px;margin-left:-28px}.website-demo h3{font-size:26px}.website-demo a{display:block;padding:16px;font-size:16px}.demo-warning{font-size:12px}}
